Zero Waste vs Low Waste

I was describing Vessel Refillery to a friend recently. He noticed that I didn't use the term Zero Waste in my description. That is on purpose. It would be a simple way to explain what I do, but it makes me uncomfortable. I've preferred to say Low Waste or Package Free because Vessel Refillery does use plastic and produces waste. 

I've done my best to reduce plastics & packaging. I select suppliers with that in mind. I reuse everything that I can, give away things I don't have use for, and recycle the rest. There very few things that end up in the garbage bin. What do you think, should I call it Zero Waste? 

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